Your business is working. The way it runs behind the scenes, not so much.

Admin systems, workflows and Dubsado builds for service businesses where things are held together by screenshots and good intentions.

I’ve seen some things.

Most of the businesses I work with are already busy. Clients coming in, work moving, nothing dramatically broken.

Behind the scenes is a slightly different story.

  • Leads come in from three different places and follow no clear path

  • Onboarding looks slightly different every single time

  • You've copied and pasted the same email so many times you could type it in your sleep

  • Your tools are mostly set up. Mostly being used. Mostly.

  • The day to day running of the business sits with you, because you're the one who remembers what happens next

Nothing broken. The business runs on you, though. Your memory, your attention, your tolerance for doing the same thing manually for the fortieth time this month.

Which works. Until it doesn't.

I sort out the systems behind your business,

so it stops running on you.

I design and build the systems sitting underneath your service business. From the moment a lead lands, through onboarding, delivery and offboarding.

  • Mapping how work actually moves through your business, not how you think it does

  • Fixing the manual bits that should have been automated months ago

  • Building workflows that don't quietly change depending on the day

  • Setting up (or properly rebuilding) Dubsado so it stops being decorative

Four ways to work together

The Systems Audit  |  $297

A focused session to map what's happening behind the scenes and where it's quietly costing you time.

The Systems Overhaul  |  $787

A 4-hour working session where we don't just talk about the problem. We fix it.

Dubsado Builds  |  From $2250

Your client journey, properly built inside Dubsado. Starter, Signature and VIP build levels.

Support Packs  |  From $500

Flexible support for clients with systems already in place. 5 or 10 hours, used as needed, valid 3 months.

Hi, I’m Sarah.

I spent 15 years as an Executive Assistant in the public sector before starting SHE and moving into the online space, supporting service based businesses as a VA and EA. Long enough to notice the same patterns showing up over and over. The bottlenecks, the inboxes quietly running the show, the small inefficiencies that cost business owners hours every week.

What started as business support naturally evolved into systems, workflows, and operational support. Because once you spot the patterns, you can't help wanting to fix them. These days, I work with service based business owners who want to feel less stretched and more supported, with a calmer, more organised business behind them.

What clients say

Jacqui - Grow Social Co.

“Sarah has been a huge support in my business over the last two years. I think the longevity of our working relationship speaks volumes. Sarah is always one step ahead of tasks which provides so much comfort for my busy business. Don't work with her, I can't have her get too busy for me! (run don't walk though, it's hard to find such amazing digital support systems). Sarah, you are a true professional and a kind person. Thank you from the bottom of my heart for support GROW, but also, me.”

Jessie - The eCom Studio

“I literally would be drowning without Sarah! The best investment that I have made for my business and my sanity. Nothing is ever too hard, and she always thinks outside of the box to ensure that I am moving the needle in my business. Appreciate you!”

Karene - Virtual Hustle

“Sarah is a life saver, she is honest, trustworthy and efficient 3 things that are key to running a small business. Nothing is ever a bother. We appreciate Sarah's support.”

The occasional good email

Want to stay in the loop? Join the mailing list for the occasional thoughtful note on running a calmer, more organised business.

Plus first access to new offerings, resources, and the things I'm quietly working on behind the scenes. I promise to only land in your inbox when I genuinely have something useful to share.